Welcome to elvardi.
YOUR STEPS. OUR STORY.
OUR MISSION
Did you know that globally about 23 billion pairs of shoes are made every year and 22 billion are thrown into landfill, and it takes between 30-40 years for just one pair to decompose? It's a huge environmental issue. We want to do our part to tackle this global sneaker waste issue by creating stylish, durable, and sustainable sneakers, prioritising product care, recycling, reselling and transparency.
who are we?
We are passionate about designing sustainable footwear that captures the essence of urban style and city living by blending modern artistry with the latest technology and innovation to give you something truly special in both the product and the whole brand vibe.
WHY SNEAKERS!
Our sneakers aren't just shoes – they're a canvas for expressing who you are and a symbol of our modern culture. From the vibrant beats of hip-hop to being a universal language of urban style, sneakers really hold a special place in our culture. But, despite all that, the sneaker industry is struggling outdated production and supply chain practices, and the detrimental impact sneaker consumption on our society and environment.
How ELVARDI is Changing the Game
We see these challenges as opportunities to re-imagine sneakers for the modern age. We aim to build trust and demonstrate our dedication to sustainability by promoting a more circular product lifecycle and sharing every detail with you, from the origin of our materials to the hands that craft our sneakers. We know it's bold, but we truly believe it's possible, and we invite you to join us on this mission. Together, let's redefine what it means to create and wear sustainable premium sneakers.
Our Commitment to Social Impact
We are really excited to have teamed up with the University of the Arts London (UAL) to establish the ELVARDI Award. Through this initiative, we aim to empower and support emerging creatives from underserved backgrounds who are studying at UAL. When you purchase a pair of our shoes, 10% of the proceeds are donated to this fund. This contribution goes toward providing scholarships, workshops, and essential resources, all aimed at helping these talented individuals thrive and succeed in their creative pursuits.
why elvardi?
modern designs, made to last.
All our products are designed at our East London studio with you in mind. Our sneakers go beyond just being shoes. They're an expression of your unique style, individuality, and the stories you carry with you. We pour our ethos of urban elegance, innovation, and heritage into each design. Every line, stitch, and material is carefully chosen not just for style, but also for durability and sustainability, so your sneakers are built to last.
transparency & authenticity
We're all about keeping it real. That's why we've teamed up with Uniqly.io to launch the first version of our Digital Product Passport, powered by Blockchain technology, to give you access to detailed information about where our raw materials come from, how we make our kicks, and what goes into our products. We're big on not just talking about sustainability but being transparent. We are not perfect and have a long way to go, but we are committed to making change happen.
Driving circular economy
We do so much more than just create high-quality footwear using the finest materials and craftsmanship. We've partnered with Liquiproof to hook you up with eco-friendly shoe care products at a discount. Plus, we've joined forces with Vapesol, a market leader in the Footwear Industry, to recycle our shoes. And this is just the beginning! Together, we're on a mission to tackle sneaker waste head-on and work towards our goal of zero product waste.
TECHNOLOGY & INNOVATION
We're always pushing the boundaries of technology to bring you the best possible experience. This includes incorporating cool stuff like interactive online shopping, top-notch customer service, and even a way to recycle our products. Plus, with the Blockchain-Enabled Digital Passport we link every sneaker to its digital twin using an NFT. We're also diving into virtual reality and augmented reality with features like Virtual Try-On and AI Fit.
Exclusive benefits
By becoming a customer, you join the ELVARDI Inner Circle, where our one-year product guarantee and our resale and recycling program await you. We also welcome you to join our VIP members programs, where you enjoy a range of exclusive benefits like dibs on our freshest drops, a seat at the table in our design collaborations, and a wardrobe that features VIP members-only designs.
A New Era of Luxury
The Blueprint of Innovation
2024 has been a pivotal year for ELVARDI, marking a renaissance in our mission to create sustainable footwear. We laucnhed our signature collection 'The Blueprint' , which features a blockchain-enabled Digital Passport that ensures full transparency of the materials and our production processes. We teamed up with UAL to support underserved creatives, Liquiproof we promote shoe care, and Vapesol to allow us to recycle our shoes, reinforcing our commitment to sustainability.
RE-FOCUS ON DESIGN AND sustainability & SOCIAL IMPACT
2023 was a transformative year at ELVARDI as we transitioned our production to Portugal while continuing to source high-quality materials from Italy. This year, we also focused on reinforcing our commitment to sustainability, digital innovation and social impact.
Broadening the Range
In 2022, we broadened our appeal with new product launches catering to both men and women. This included the Platform collection for women, marking a significant evolution in our product line and embracing a wider audience.
Widening the Horizon
With the success of the Low 1, which was featured in prestigious publications like GQ, we expanded ou vision. This year saw the birth of the Low 2 collection, a distinctive line of low-top men's sneakers that preserved our commitment to craftsmanship and style, all handmade in Italy.
The Launch of ELVARDI
Vision and Foundation
ELVARDI was born in October 2020, emerging from a vision to craft comfortable, minimalist sneakers tailored for the discerning urbanite. Our first creation, the Low 1, set the standard—a unisex sneaker designed in London and meticulously handmade in Italy. This first collection laid the groundwork for what ELVARDI would become—a symbol of refined style and exceptional quality.